Manuel Galvan
Manuel Galvan is president and founder of Vantage Point Marketing, Ltd., a strategic consulting firm dedicated to strengthening the position of its clients in their target markets through better service, strategies and communication.
Galvan’s marketing and media expertise has proved beneficial for a wide variety of clients from corporations and governments to agencies and advocacy groups.
In the global arena, Galvan has worked on three continents. He developed Ameritech’s media strategy for Europe and Asia, coordinating its marketing presence campaign. Domestically, he developed Sprint’s successful marketing strategy to reach Hispanics nationwide. Within 18 months, Sprint was heralded as Corporation of the Year by the United States Hispanic Chamber of Commerce.
His strategy work has benefited clients as diverse as the White House Commission on Educational Excellence for Hispanic Americans and Whole Foods Market, where he has consulted on government, business and community relations in the Midwest.
Galvan’s political work has included dozens of successful campaigns. These have been municipal, township, county, state and federal. He has also handled media for the Cook County Democratic Party.
Before launching Vantage Point in 1991, Galvan worked for the Chicago Tribune as a marketing projects manager where he researched the newspaper’s position among key demographics and recommended improvements to boost sales.
He previously held various positions at the Tribune including serving as a member of the editorial board focusing on government, political endorsements and the Hispanic community. Prior to that, he covered Chicago City Hall for the newspaper. He reported on Jane Byrne, Chicago’s first woman mayor; Harold Washington, the city’s first black mayor and Mayor Richard M. Daley, son of the legendary Richard J. Daley.
Galvan has spent nearly four decades writing about Chicago, politics and the Latino community. He authored the inaugural 16-page section on Hispanic Americans in the World Book Encyclopedia, wrote for the travel book, "Chicago" and the annual, Hispanic Marketing 101 Yearbooks. He is a frequent lecturer on the Hispanic market.
He is a founding member/ past president of the National Association of Hispanic Journalists in Washington, DC and has served in leadership positions on several non-profit boards for more than two decades.
