Myk Snider
Myk Snider has decades of demonstrated success in strategic initiatives and communications, brand management, and marketing communications. He has helped clients at all levels achieve their business goals by clarifying their brand, articulating their core value and communicating with the people who can make their success a reality.
Among Snider’s wide range of clients are: a $3 billion industrial development in Chicago, for which he was in charge of brand development, message development and communications strategies; Harris Chicago Community Bank, for which he developed the communications strategies and techniques which transformed it from a single downtown facility to a multiple branch-based operation; Taco Bell Corp. for whom he developed their government and community relations strategy and trained their regional staff on that process.
He has worked with nonprofits, public sector organizations, trade associations, industrial projects, real estate developers, and online ventures including social media startups. One such regional nonprofit was Diversity Inc., a program of the South Suburban Mayors and Managers Association to promote diversity in the region.
From 1992 to the present, Snider has been the Managing Principal in Sphere Public Relations Group, a firm specializing in building community support and overcoming community opposition. In this role, Snider has managed major campaigns for United HealthCare, the Illinois Road and Transportation Builders and a statewide coalition for education funding (Chicago Urban League). He managed a campaign for the Concrete First Coalition, to promote the advantages of concrete construction in northeast Illinois. He has managed the communications related to corporate sales and acquisitions, and developed brand and communications strategies for emerging organizations and business ventures.
From 1990–92, Snider was director of recycling for the City of Chicago, where he helped to develop and oversee its innovative city-wide recycling program. Leading the procurement effort for this project, which had a capital budget of $41 million, he coordinated the work of seven City departments and as many external consulting firms. Previously, he was in charge of government programs for a community-based nonprofit (Resource Center, 1984–90).
He has won awards for his writing and design, and served as president of the prestigious Chicago Area Public Affairs Group. Snider was the founder and first chairman of the Political Action Committee for the Chicago Southland Chamber of Commerce and served on the Chamber’s board of directors. He served on the Board of Directors for the Union League Club of Chicago, where he chaired the Communication Committee, and where he established the business of philanthropy group. He also serves on the board of the Career Transitions Center of Chicago, where he recently oversaw a brand makeover.
